Consider the sequence. God splits the moon. The Quraysh see it with their own eyes. And the very next sentence is: "Yet whenever they see a miracle, they turn away, and say, 'Continuous magic'" 54:2. Not delayed rejection. Not a period of deliberation followed by a reluctant refusal. Immediate dismissal. The crack is still in the sky and the verdict is already delivered: magic. Continuous magic, they specify, as though the problem is not that they do not believe in miracles but that they are tired of seeing them.
This is the most psychologically revealing opening in Meccan revelation. The Quran does not argue that miracles convince people. It opens with proof that they do not. The splitting of the moon -- an event attested by multiple eyewitness traditions, an event so public that travellers arriving in Mecca days later reported seeing it from distant roads -- produced not a single conversion. Not one. The greatest visual evidence of divine power in the entire prophetic career of Muhammad, peace be upon him, and the people who saw it up close called it a parlour trick.
"They lied, and followed their opinions, but everything has its time" 54:3. The Arabic word translated as 'opinions' here is more accurately rendered as 'desires' or 'whims.' They did not weigh the evidence and reach a conclusion. They started with what they wanted to believe and selected the interpretation that preserved it. The moon splitting was not a failure of evidence. It was a failure of willingness. And the Quran's chilling observation -- everything has its time -- is not a consolation. It is a countdown.
"And there came to them news containing a deterrent. Profound wisdom -- but warnings are of no avail" 54:4-5. Two verses. Two devastating admissions. The news was sufficient. The wisdom was mature. And it made no difference. God Himself -- the author of the miracle, the sender of the message, the source of the wisdom -- declares that His warnings did not work. Not because the warnings were inadequate. Because the audience was.
Then comes the pivot that transforms the surah from a Meccan incident report into a cosmic tribunal: "So turn away from them. On the Day when the Caller calls to something terrible. Their eyes humiliated, they will emerge from the graves, as if they were swarming locusts. Scrambling towards the Caller, the disbelievers will say, 'This is a difficult Day'" 54:6-8. Muhammad is told to walk away. Not because the mission has failed, but because some audiences are not his responsibility. The Day will handle them. And when it does, the same people who looked at a split moon and shrugged will be crawling from their graves like locusts, their eyes finally -- finally -- humbled, saying the only honest thing they have ever said: this is a difficult Day.
The eyes that would not see will be forced open. The mouths that said 'magic' will say 'difficult.' The legs that walked away from the miracle will scramble, involuntarily, towards the Caller. Every refusal has an expiry date. Every turned back will turn again. The only question the surah asks, from this point forward, is whether anyone will turn voluntarily -- before the Day does it for them.